PRINCIPLE “DREAMER” Denim Jeans

Purchase Protection & Refund Policy

Principle Denim (also known as Principal Denim) is a premium, Los Angeles-based apparel brand known for their "Dreamer" skinny jeans. They specialize in American-made, sustainably crafted denim featuring a soft stretch, shape retention, and precision tailoring. Key Features & DetailsOrigin: Ethically designed and manufactured in Downtown Los Angeles. Fabric & Sustainability: Selected with a focus on reducing pesticide usage, improving soil health, and utilising sustainable production practices. Fit & Feel: Known for modern shapes, nuanced washes, and "subtly raw hems" that conform comfortably to the body.