Designer Wardrobe is a brand new way to Buy, Sell and Rent Designer Fashion
Started in 2013 by Donielle Brooke - Designer Wardrobe was originally as a small Facebook group that allowed women to buy, sell and rent designer clothing — reflecting the changing way in which New Zealand and Australian women like to shop and discover designer fashion. Originally a hobby, Donielle had launched it while taking time off work to fight thyroid cancer, giving her something positive to focus on.
Donielle Brooke, Founder
Donielle is the founder of Designer Wardrobe, building it from a small Facebook Group to the platform it is today. Originally, Donielle created Designer Wardrobe to sell off her clothes and pay the bills, after being diagnosed with thyroid cancer and being unable to work. She then saw that this was something that was needed, and so set out to create it into a real business!
Summer Collins, CEO
Summer has a stellar background having recently been GM Customer & Capability at Spark NZ where she led the re-brand from Telecom to Spark. As DW's CEO, she brings a lot of relevant experience is a great fit for the team.
Aiden Bartlett, Co-founder and COO
Aidan has been passionate about marketplaces ever since becoming actively involved in Designer Wardrobe in 2014. Aidan played a key role in the transition from Facebook Group to a standalone platform, and continues today developing new and exciting features for the community.
Meet Jarrad Salmon
Jarrad Salmon, Founder and CTO
Jarrad has been a huge part of the Designer Wardrobe team since joining in March 2015 as Lead Developer. Jarrad has been building scalable platforms since he was 16 and has been able to transfer these skills into building Designer Wardrobe from the ground up.